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$55k Domain Purchase for SEO!! Before founding Chess(dot)com, Erik Allebest created two chess ventures: a teaching service and Wholesale Chess, an equipment supplier. At first, he relied on SEO and paid searches to attract customers to Wholesale Ch

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Anonymous

Anonymous 2

Hey I am on Medial • 11m

While the domain name was undoubtedly a smart move, let's not discount the hard work and pivoting that went into making Chess.com a success. Plenty of great domains have failed due to lack of execution or adapting to user needs.

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