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Branding is super important for startups. It’s how people see and remember you. A solid brand helps you stand out, build trust, and connect with the right audience. Plus, it makes it easier to grow and stay consistent as your business takes off. Thin

In 1999, Webvan, an online grocery delivery startup (us zamane ka zepto), was scaling at a breakneck pace. Backed by millions in venture capital, they expanded to multiple cities in the US, built massive warehouses, and hired hundreds of employees, a

Flipkart is doubling down on its quick-commerce venture, Flipkart Minutes, by appointing Kabeer Biswas, Dunzo’s co-founder, as the new leader. The move aims to challenge competitors like Amazon, Zepto, and BlinkIt in India's growing fast-delivery mar

Flipkart, founded in 2007 by Sachin Bansal and Binny Bansal, emerged as one of India's leading e-commerce platforms. Initially starting as an online bookstore, Flipkart rapidly expanded its offerings to become a one-stop destination for a wide range

From Code to Impact: My Development Journey Over the years, I’ve had the privilege of building diverse projects, from e-commerce platforms like IdolPharma to multivendor systems like CareBus, a bus ticket booking platform currently in progress. Each

The Dark Side of 10-Minute Delivery The rise of 10-minute food delivery epitomizes modern convenience but hides significant ethical concerns. Workers like Bharat, a dark store employee, face immense pressure to pack items quickly, often resulting in

Hardest lessons learned in the first 90 days (3-months) of building my startup- 1) Never trust anyone blindly. Not even your co-founders. Test their commitment and make sure everyone’s equity is vested over time including yours. 2) Don’t over opt

If you plan to pitch without a product, then no matter how good you are or how good your idea is, you will be rejected unless you have completed something countable in the past, such as an IIT degree or founded a startup, which is why coding is such

𝗪𝗵𝗮𝘁 𝗪𝗲𝗻𝘁 𝗪𝗿𝗼𝗻𝗴: 𝘄𝗶𝘁𝗵 𝗙𝗼𝗼𝗱𝗽𝗮𝗻𝗱𝗮?🐼 Remember those SRK ads for Foodpanda in 2015-16? Founded in 2012 in Singapore, it quickly became a leading food delivery platform expanding rapidly in Asia by acquiring existing brands. In

The Cricket Match of Entrepreneurship I watched two founders pitch yesterday. The first spoke rapidly, showcasing flashy metrics and bold promises. "We'll be profitable in three months!" The audience was captivated—a perfect T20 performance. The se