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I have a question for my fellow Medialists!!! India has a variety of snacks and cuisines like Dosas, Samosas, Panipuri.... You name it and we have it! But why does it lack a global consumer base? Why is it not as common a deal for an American to

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Rahul S.

 • 

Antal International • 6m

There are many factors involved. They always romanticize European countires. Their subconscious mind doesn't want to accept India as a high standard society so they will never accept it. So the culture is built that way. One cannot change it very easily even if you create a global snacking brand. Now the population factor is there. We Indians are already there consuming our snacks. Physiological factors are involved as well. It is possible only if you create the hype and a great branding.

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