“India’s Fairness Obsession”
Failed Marketing Strategy #2
Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism.
For the last two decades, they have been pushing the same idea in order to sustai
Did anyone get Fair after using Fair&Lovely or Fair&Handsome?
7 replies8 likes
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“India’s Fairness Obsession”
Failed Marketing Strategy #2
Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism.
For the last two decades, they have been pushing the same idea in order to sustai
Is this true now Bangalore government control and interfere in companies and startup job hiring process ? Tbh ! Why people's of karnataka wants this racist bill ?
0 replies4 likes
AI Heartbeats
What if AI has emoti... • 24d
waiting for reveal ????
yesss!!! something cooking in AI ...
wait till tomorrow ...
Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀
1. Core Messaging :
-Focused on "fair skin = success" (controversial but effective).
-Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone.
2. Target Audience :
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