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Strategy For Startup Growth - 3 2ND part of 4C strategy and read my previous post for better understanding of 4C Strategy. 2. COST — What is the product that is being paid for ? When is the payment being made? Why is the customer paying ?

Hey Friends I have a event management app idea and I gave the name of the idea is (Eventzo) . Please validate the idea. Thank you. Eventzo is an online platform (app + website) that connects customers with event service providers. Instead of handlin

🥲 Recently, I went to a shop 🏣 to purchase Hajmola because I was feeling a little uncomfortable. I bought 10 pieces 🔖 and returned home. After tearing open 3-4 packets, I noticed that most of them had a wet, oily substance inside that smelled real

One contrary belief I have is don't stay in your circle Keep exploring and learning about new avenues, markets and categories - don't stay put in your sector In the US, you can create one product and make $1B in rev But in India it's super toug

Marketing isn’t always necessary to get people onboard Sometimes, the quality of your product becomes its own form of marketing. If your product is genuinely good, people will naturally talk about it, creating a form of passive marketing. That s

Apple’s All-Time Viral Marketing Campaigns—Lessons in Branding Domination Apple doesn’t do marketing. Apple creates movements. Every ad, every product launch, every campaign—designed to make you feel, think, and want. If you’re serious about marketi

Hi fam, Have you ever bought a shirt Or dress for an event, after spending a lot of time looking for a nice branded one and with the perfect colour and size and only to find out that someone else wore the same Cloth as you did.huh!! You have been i

Electric Scooter Wars: Rajiv Bajaj Trolls Ola Electric Scooter Wars: Bajaj MD Rajiv Bajaj Trolls Ola with Bold Claim Electric two-wheeler market share in India is becoming more and more competitive. Recently, the MD of Bajaj Auto, Rajiv Bajaj, made a

The Types of Marketing That Actually Matter Most marketing advice is a waste of time. They’ll throw buzzwords at you—growth hacking, viral marketing, omnichannel—but no one tells you what actually works. Here’s the breakdown: 1. Digital Marketing

How did Vicks beat Dabur and Himalaya to capture 50% market share? 1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this