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SHIVA SAI ADEPU

Founder & CEO • 1y

Nykaa has built a strong brand loyalty and differentiated offering that won't be easy to replicate. The online beauty market is vastly underpenetrated, allowing multiple players to co-exist initially. Nykaa's first-mover advantage, execution capabilities, and vertical integration make them well-positioned to fend off competition. While Reliance's pockets are deep, acquisition isn't the only outcome. Nykaa can continue being a formidable force in this large market opportunity.

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