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B Punija

Net Zero Strategist.... • 1y

The EU commission has given airlines a 30 Day deadline to prove their sustainability claims aren't just Greenwashing. What's the deal? Authorities are questioning claims like "sustainable aviation fuels" & "moving towards Net-Zero". They want solid evidence. The Bigger picture? Clearly, this isn't just about airlines. Greenwashing is a hot topic across industries, with regulators keeping a close eye on misleading environmental claims. Why should we care? If you are in the business of marketing or environmental claims, now's time to step up and grab your space. This could involve developing a strong management framework, conducting thorough audits and come up with solutions to ensure transparency. Read the complete article here!

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