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Looper
If nothing goes righ... • 1y
It's simple grow mostly tried to capture the people who are very new to this. Also zerodha have a yearly charges but groww does not. They marketed very well. Most of the new gen and lock down people just fell into their radar of marketing and also they positioned their app as a new gen. Where zerodha does not have a marketing strategy. The problem is even by playing a fair, legit and simple game zerodha is where it is right now. Also trust after few years you can see a drop in grow users but not in zerodha. Most of the zerodha users are long year users. Where grow mostly evolved by lockdown. What grow did is great and best to get consumers and by seeing where zerodha is lacking. They used that to their benefits.
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