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𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗨𝗽 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲 𝗨𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ? First, check my previous post about "how to choose a niche". After deciding on your niche, work on your content thoroughly. Your content should be powerful, with the rig

Many startups fail due to inadequate market analysis and lack of clear metrics. Before launching, conducting thorough market research is essential for effective brand positioning and messaging. It helps you understand how your product fits in the m

Building Scripto Media has been an exciting journey filled with insights and creativity. While engaging content is everywhere, the real challenge lies in creating content that truly stands out. Through conversations with clients, we realized that ex

Idea to million dollars brand I. Developing a winning idea A. identifying a nice market B. conducting market research C. formulating a unique value proposition II. Building a strong brand identity A. Crafting a memorable brand name B. Designing

You can never achieve the right 'Product-Market-Fit". 😬 Here's why: For entrepreneurs, it can often become an obsession with building the perfect product. But hold on a minute... "The truth is, people don't just buy products, they buy stories."

The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Here’s why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For

Biggest News:- Now Kacheri Diaries is the India 1st Youngest Legal Tech Company Backed By The London Based Law Firm. A Landmark Partnership for the Legal Community! We Kacheri Diaries are proud to announce our collaboration with 5 Points Chambers, a

The rules of the game have changed. The endless hunt for eyeballs and engagement has found its most powerful weapon yet: the micro-drama. Forget the traditional playbook; this is about crafting complete, addictive narratives that fit into a single ve

Co-Building a VC Fund in Public: Day 20 (Co-building through storytelling) Aren’t we all in the business of storytelling? Maybe the successful entrepreneurs are the best new-age storytell

‘The Earnicorns*’, as authored by Prof Dhruv Nath, put simply is the story of four Indian pioneering internet companies (i.e. Naukri.com, Zerodha, Dream11 and Zoho) and of its founder’s. With a narrative, which is filled with wit, puns and punches, b