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Jaswanth Jegan

Stealth • 5m

“Puma Paid $120K to Tie his shoe” WEIRD Marketing Strategy #6 Pele is widely considered to be the greatest soccer player of all time. In 1970 Pele was Most Influential People of the 20th Century. A representative of Puma named Hans Henningsen reached out to Pele and offered him $25,000 (with an additional $100,000 in subsequent deals). Mere seconds before the World Cup quarter final match between Brazil and Peru kick off, Pelé walked out straight into the middle of the field and asked the officials for time so he could tie his shoes. Cameras zoomed in and millions of people around the globe watched as he bent down and grabbed the laces. It showed the world that Pelé, the greatest living athlete at the time, was wearing Puma sneakers which made puma’s sales Skyrocketed.

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