Founder-Hexpertify.c...ย โขย 1y
โPuma Paid $120K to Tie his shoeโ WEIRD Marketing Strategy #6 Pele is widely considered to be the greatest soccer player of all time. In 1970 Pele was Most Influential People of the 20th Century. A representative of Puma named Hans Henningsen reached out to Pele and offered him $25,000 (with an additional $100,000 in subsequent deals). Mere seconds before the World Cup quarter final match between Brazil and Peru kick off, Pelรฉ walked out straight into the middle of the field and asked the officials for time so he could tie his shoes. Cameras zoomed in and millions of people around the globe watched as he bent down and grabbed the laces. It showed the world that Pelรฉ, the greatest living athlete at the time, was wearing Puma sneakers which made pumaโs sales Skyrocketed.
Prev- Founder & CEO ...ย โขย 1y
Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and
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Welbeย โขย 10d
๐๐ณ ๐๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ต๐ฎ๐ฟ๐ฑ๐ฒ๐ฟ ๐ฎ๐ ๐๐ผ๐๐ฟ ๐๐ผ๐ฏ ๐๐ต๐ฎ๐ป.๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ, ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐ผ๐ป'๐ ๐ด๐ผ ๐ณ๐ฎ๐ฟ ๐ถ๐ป ๐น๐ถ๐ณ๐ฒ one of the greatest videos of Rajshamani.
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