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"Indians spend more than 33% of their income on loan EMIs, According to a study"

While some might credit this growth to Apple's innovative features, aggressive marketing, brand positioning, etc. However, it's the following statistic that tells us the entire story behind this growth: 70% of iPhone purchases in India are on EMIs.

Teach personal finance how to use credit cards and EMIs effectively and on any specific launch (iPhone today) tell the world that 70% people buy on EMI and they can’t afford it.

Finally getting "time heals all wounds." As months tick by, EMIs dwindle to loan's end- time's silent balm for debt's sting.

Calling ₹70 LPA, ₹2 Cr homes, and international schools 'middle class' is a slap in the face to 99% of India! Real middle class struggles at ₹5-15 LPA, paying EMIs for a ₹30L flat.

The Silent Struggles of Salaried Employees: Can Fintech Step In? In a world driven by EMIs, rent, and rising aspirations, salaried employees—especially in urban India—are silently battling with financial mismanagement, stress, and uncertainty. Many

Change my mind: A middle-class person who cannot afford to buy a home in a metro city takes a loan and spends a lifetime paying EMIs, while the government incentivizes this through tax deductions. This is a pure strategy to enrich the real estate t