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Coming from a non-metropolitan city, I always felt there is a huge gap between startups targeting devloped cities and these untapped market. Only few known startups are able to penetrate in these market and able to perform. Rest of them , either did

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Paras Mandhani

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Ikr but their are some other factors aswell(and all of them are completely based on my observation), like- 1- People from small cities are not much tech savy so anything which involves too much of technology in it , can never work with them. 2- Quality of service they are getting against their money which tends to decrease in smaller cities as compared to metropolitan cities. 3 - Payment methods- Customer from these markets generally does not believe in paying in advance against the product or service, they have ordered. So that affects it as well.. And so on !!

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