AMULâs Exceptional Marketing Strategy:
AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi
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Harsh Gupta
Digital Marketer (Me... âąÂ 10m
Utterly...Butterly.... delicious đ
FunFact : Amul Dudh pitaa hai india (longest running Campaign đ , also awarded with guiness book of world records)
Advertisingâs Role in Turning Low-Involvement Products into Big Brands đ
Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it:
1. Maggi :
Strateg
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Mohammad Asaad Sayed
My mind to me a king... âąÂ 26d
The Role of Advertising in Turning Low-Involvement Products into Big Brands đ
Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it:
1. Maggi :
Str
90s Kids out there,
Do you remember these ads,
"Washing powder nirma"đș
Fevicol's egg and chicken adđ
Amul butter adsđ and lot more...
You see most of the millennials and boomers loves those 80s and 90s ads showed on tv and still watches them
