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How do you think minimalist was able to create a place in highly ‘organic’ market in skincare?

Krishna Bhargav

Keep things Simple • 1y

Minimalist,derma co, dr.sheths etc ... They have all simply copy pasted the branding,market strategy,positioning,product design, campaigns, etc.. from US brand "The Inkey's List".. they are not organic to begin with.. their USP was never "organic". They sell single chemical ingredients.

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