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Post on Medial

Anwesh Biswas
•

WYLD • 7m

Consider a platform which give 10% uncapped cashback when you shop using that platform , basically you place a order at zomato but from this platform . No default payment option . The basic criteria is you need to place order using this platform And this cashback is uncapped and would be the only usp of the platform . Platform is 100% secure ,100% legit and also rewards you. Consider this platform as Cred of ecommerce 1. Would you use it ( yes / no ) pls Ellaborate 2. What else do you expect this platform to do for more exclusive experience for a active shopper like you 3. Would you pay a subscription for using this platform if yes how much

16 replies15 likes

Replies (16)

Jagriti Shreya
•

Predict Growth • 7m

How will the unit economics and cashflow for this business model work?

1 replies

Paras Mandhani

Stealth • 7m

Just a add-on here: assuming if giving cashback turns out to be a bit of challenge because not every brand will be ready to provide 10% discount as well as also give you a commission over every sale because it may increase their cost per sale. Therfore, instead of doing that why not give the option to customer place their respective order from your platform and win assured discount coupon of any brand of their own choice. By doing this, you are giving a level of comfort to choose the category for which they want discount coupon as per their preference. Since for some people would like to get a discount for some clothing brand, some would want for electronics or some would like to have it for hospitality category. Hope it makes some sense !

1 replies1 like

sehwag varma

Stealth • 7m

1)Yes,I'll use it as it is offering good cashback, 2)Other than above data privacy, accountability,good customer support,fast cashback credits, transperancy i.e., u shouldn't hike the price & then give cashback, better cashback than regular bank card discountetc, 3)it depends on the platforms on which you are offering cashback, generally I don't like to pay subscription unless I get high returns from it as I pay fixed amount at a time even though I may not use it in future,so may be I need high cashbacks to get a subscription,I'll also compare regular card offers which usually gives 10% discounts,so after all + & - I'll give it a try. But I didn't understand how is that possible?

0 replies2 likes

Havish Gupta

Stealth • 7m

How would you afford to give 10% cashback everytime and how will you get profitable

2 replies4 likes

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