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What should be the marketing strategy, when you are launching a new product category in market? Should we think to penetrate market first for awareness irrespective of PnL or should take conservative steps keeping breakeven in mind?

Jaswanth Jegan

Stealth • 7m

If the product category is new then we have to create awareness among prople only then we can scale

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It is advised in business that " differentiate first your product or service and then scale later". Because after scaling if we want to differentiate then it is tough and if we scale without differentiation then there is lot of cashburn required.

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What should be the marketing strategy, when you are launching a new product category in market? Should we think to penetrate market first for awareness irrespective of PnL or should take conservative steps keeping breakeven in mind?

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Most of the apps, Series A lene k baad pata chalte hai. which means - failed product. Failed at marketing. Which means no one is talking about your product. It didn't create any stirr. Especially in social media category.

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