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What should be the marketing strategy, when you are launching a new product category in market? Should we think to penetrate market first for awareness irrespective of PnL or should take conservative steps keeping breakeven in mind?

Everyone asks about Shark Tank’s impact on Medial. We pitched at 80K users. Today we have 400K+. But only ~15K can be directly linked to Shark Tank (maybe because it was OTT-only). STI gave us visibility + credibility. But not distribution, retent

It is advised in business that " differentiate first your product or service and then scale later". Because after scaling if we want to differentiate then it is tough and if we scale without differentiation then there is lot of cashburn required.

If you have a solution but are unable to sell it, create awareness of the problem for the people you want to sell to, and then offer your solution.

Need new ideas to create a SAAS product.

POV: Success is a Product. The market size of SUCCESS has increased significantly in the last decade, thanks to internet and the apps. New players have emerged in this market. Category creation has happened very much as well. New category of succe

# Idea Validation Please let me know if such SaaS businesses are available. I am open to any kind of suggestions. Kindly share your thoughts about this idea. Idea - We are trying to create a Product Analytics Platform that helps solopreneurs, entre

Let's discuss pain points of Entrepreneurship. Suppose you have a great plan. How will you create awareness with Bootstrap?

We plan to shut down our online category on our open-platform startup designed for both online and offline gig service providers. After seeing growth potential in the offline category, we have decided to halt development of our online category. Soon,