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Vishu Bheda

Transforming vision ... • 1y

Sex toy market: sex toy market is undergoing a significant transformation, with a market size of around USD 112.45 million in 2023 and a projected CAGR of 15.24%. This growth can be attributed to changing cultural paradigms, e-commerce empowerment, awareness and education, women's empowerment, discreet packaging, legal reforms, and technological innovations. The market is segmented into adult vibrators, massagers, dildos, and others, catering to male and female consumers. Major players include MyMuse India and Happy Birds Inc Private Limited (IMBesharam). Despite regulatory challenges, such as Section 292 of the Indian Penal Code, which restricts the sale, exhibition, advertising, import, or export of anything deemed obscene, the market is expected to grow due to changing societal attitudes towards sexual wellness. As societal attitudes continue to shift towards embracing sexual wellness, the Indian sex toy market presents a promising landscape for exploration and development.

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