Head of Marketing @P... • 1y
Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition
Founder • 1y
The intersection of affordable prices and great experience/quality will definitely work (Zudio,Vmart,CSB).
How do they provide an experience? Is it through social media? Any strategy that works well?
I used the term 'experience' here because I want to convey that people feel a sense of importance when they use services like Vmart, Zudio, MEESHO, and CSB. Those who usually hesitate to bargain can find affordable clothes without bargaining at these
So experience plays a key role, especially because it fulfills the aspirational part of people
Definitely .
But it should coincide with affordability.
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