Head of Marketing @P...ย โขย 11m
Can you win the Tier2/Tier3 market? ๐ Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition
Founderย โขย 11m
The intersection of affordable prices and great experience/quality will definitely work (Zudio,Vmart,CSB).
How do they provide an experience? Is it through social media? Any strategy that works well?
I used the term 'experience' here because I want to convey that people feel a sense of importance when they use services like Vmart, Zudio, MEESHO, and CSB. Those who usually hesitate to bargain can find affordable clothes without bargaining at these
So experience plays a key role, especially because it fulfills the aspirational part of people
Definitely .
But it should coincide with affordability.
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