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In my pov these business are hair pins for already set hairs. Before them everything was going well, they came and now struggling. Every unorganised market can not be organised in one shot, startups like this have to give some balidaan like Paytm & B

I know this market is worth about 500 Billion dollars but many startups failed to make profits such as Groffers,Dunzo etc.

It's not easy bahut statup abhi aur aane wale time mai balidaan hoge tab jaa kar mindset change hoga.

But ONDC also entered the game that's why I am saying and Deepinder Goyal sir also said that Kirana Store business is very tough to operate.

See ONDC is on no profit no loss segment, either this will clean unstable startups or startups need to find some other way.

If Kirana Store owners don't need to pay to these startups then ONDC is best option for them, that's why startups are pivoting. Correct me if I am wrong .

Absolutely correct and store owners will connect ONDC for sure untill unless these startups provide them more than value.