• Kirana tech startups in India are struggling to make profits so these startups pivoted to some extent.📈
Pivoted Businesses : 📈🚀
• Helping with Money Management: They offer services to help store owners keep track of their finances and sometime
If Kirana Store owners don't need to pay to these startups then ONDC is best option for them, that's why startups are pivoting. Correct me if I am wrong .