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Case Study: PhonePe – India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. R

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Vinayak Shivanagutti

Stealth • 8m

Net loss of INR 2,795.3 crore for the financial year 2022-23 (FY23), PhonePe Is service provider, they can’t monetise on digital transactions, instead they make money From ads, insurance,Loan, Etc and they are working on many more things to Monetise! Moreover due to its success govt is also thinking to provide some subsidies and loan reliefs in order to continue the Digital payments !

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