Many coffee shops with great coffee didn't succeed like Starbucks. The reason? "It was never about coffee."
Howard Schultz transformed Starbucks into a multi-billion dollar empire, inspired by Italian coffee shops' customer experience. After buying
Success Story: Starbucks’ Rise to Global Fame
How did Starbucks go from a small coffee shop to a global brand?
1️⃣ Challenge: Competing in a market where coffee was seen as just a quick drink.
2️⃣ Solution: Starbucks transformed coffee into an ex
Starbucks in India:
1000 cr revenue with 300 stores - assuming avg sales per store in a year around 3 crores 33 lakhs
Starbucks in the USA:
2.88L cr with 16,400 stores - assuming avg sales per store in a year around 17.5 crores
Still a long way
“How Starbucks CEO saved the company ”
Bankruptcy To Billions #8
Starbucks was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker, initially selling high-quality coffee beans.In 1987 Schultz purchased Starbucks and expanded agressively in USA.
"MISTAKE THAT MADE STARBUCKS MILLIONS"
How ?
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Welcome to OUT OF THE BOX MARKETING!
EP-10 (Starbucks)
In Starbucks, it is a standard practice to write the customer's name on the cup of coffee.
In 2014,A guy ordered a coffee and t
