There are only 4 categories of businesses that work well in India and have the highest gross margin India is a very unique market, with super cheap internet and hundreds of million of internet users and low per capita income So ideally in a market like ours consumers would love spend money for core needs Hence, You will be only able to build a sizeable business if you build in the following category The first is to help people make more money it could be a business like Amazon, Meesho, swiggy or Ola The second is to Give hope to people to make their lives better, it could be a business like Dream11, unacademy, education or gambling Third is lending, which helps people access money during their time of need, could be any type of loan Fourth is Loneliness, helping people escape loneliness, it could be a business like Tinder, bumble, Kuku FM or Frnd
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