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If you were a a chocolate company in the current times, how would you tackle the rise in prices of cocoa? Cocoa is a key ingredient in making chocolates. Option A By increasing prices Option B By reducing cocoa If any other option or more de

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

The Importance of A/B Testing in Digital Marketing? A/B testing is a key method in digital marketing that helps businesses make data-driven decisions to optimize their campaigns. It involves comparing two versions of a marketing element (like an ema

Kleiner Perkins recently raised ~$2 billion across two of their funds - - $1.2 B for middle to late stage companies - $825 M for early stage startups ⏭️KP is now the fourth legacy VC to raise funds despite a sub-par market. A few India investments

Yesterday, Third Wave Coffee announced plans to open an 50 more stores. ⏩Lead Investors include: WestBridge Cap., Creaegis, Redbrook. ⏩Total Funding: $62 M, Last round- Series C: $35 M At present, Third Wave Coffee has 107 stores. Blue Tokai Coff

Planning your MBA? Option 1- You look for would be for a ISB or an IIM A/B/C. Now this is not easy to crack for 99% Indians and on top of it, it's super expensive. Option 2 - Remaining MBAs are not that greatly valued by companies. Hence we look

Imagine if elections were purely policy-based. Voters wouldn't know the candidates but would vote solely on what they offer. Some might argue that the uneducated may struggle to understand policies, but here's a solution: on election day, representat

Startup Funding 101: Bootstrapping vs. VC Funding Deciding between bootstrapping and venture capital (VC) funding is a critical choice for startups. Bootstrapping involves self-funding and can offer more control but may limit growth potential. V

You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally. If you want to write copy like those brands, Answer this

What Defines Success? Education vs. Financial Stability ✨ In today's world, we often measure success in different ways. Here's a scenario for you to consider: Person A has less education but earns a higher income compared to a MBA graduate. They ma