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vishakha Jangir
•
Set2Score • 2d
𝗚𝗲𝗻𝘇'𝘀 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘀𝗲𝗿𝗶𝗲𝘀: 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟮: 𝗟𝗲𝘁𝘁𝗲𝗿𝘀 𝗯𝘆 𝗦𝗵𝗿𝗮𝗱𝗱𝗵𝗮: Started Letters By Shraddha in July 2020, right after the first COVID-19 lockdown. The idea came from escaping a toxic relationship and realizing how people crave affirmation and words of recognition. Helps customers express their feelings through custom handwritten letters. Offers different paper styles like plain, burnt edges, coffee-stained, golden-edged, with decorative packaging like rose petal seals or wax seals. Charges between ₹500 and ₹700 per letter depending on length, paper, and packaging. Has sent around 2,100 letters so far. Expanded into DIY kits that include paper, seals, and tools for customers to create their own letters. Grown an Instagram community of more than 16,000 followers who connect with the emotional storytelling behind the brand. Operates mainly through Instagram, following a lean business model with low overhead and personalized offerings. Reported follower counts vary: earlier around 16K, while analytics tools show much higher numbers—HypeAuditor estimates ~161.7K followers with ~2.29% engagement rate, and Qoruz lists around 1.1M followers with ~17.5K likes per post. Average engagement per post ranges from 3.7K likes and 29 comments (HypeAuditor) to 17.5K likes and 345 comments (Qoruz). No official revenue figures are public, but a rough estimate based on 2,100 letters at ₹500–₹700 each suggests earnings of about ₹10.5–₹14.7 lakh from letter orders alone, excluding DIY kit sales. Follow vishakha Jangir for more such insights.
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