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In a bold step to streamline its media operations and recover from recent financial setbacks, WPP has announced the rebranding of GroupM to ‘WPP Media.’ The move signals a tighter alignment with the parent brand, aiming to simplify its market presenc

Can you build a successful brand without a strong social media presence? . . . Let’s talk trends, truths, and tactics.

🚨 Japan has agreed to launch its latest bullet train, Shinkansen Alfa-X aka Shinkansen E10 in India in 2029-30. 🇯🇵🇮🇳 Shinkansen E10 is capable of 400 km/h. For the first time a developed nation agreed to launch its latest product simultaneousl

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe

Why are we not building our own social media? trump has its own social media ,even china has its own social media. India needs to have its own social media because we need to have the best in building our narrative.

YouTube plans to invest over INR 850 crore in India over the next two years to support local content creators, artists, and media companies, CEO Neal Mohan announced at the World Audio Visual and Entertainment Summit (WAVES) 2025. This initiative is

Zomato will acquire Paytm's entertainment and ticketing business for Rs 2,048 crore as the food delivery giant looks to expand its presence in the 'going-out' segment, while the embattled fintech major seeks to focus on its core financial services of

Ethnic Wear D2C Brand Libas Raises INR 150 Cr From ICICI Ventures for accelerate offline expansion across geographies, and ramp up its exclusive brand and retail outlets across key metros and Tier-1, 2, and 3 cities.

Euro Adhesives Welcomes Pankaj Tripathi as Its First-Ever Brand Ambassador! 🤝 Known for his authenticity, Tripathi perfectly embodies the brand’s values of trust, strength, and reliability. This powerful partnership marks a major step in 'Euro Adhes

Last week, I came across a few portfolios where both terms were used interchangeably. But in reality, they solve very different problems. A Brand Designer focuses on how a brand communicates - visuals, layouts, campaigns, social media presence, and