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“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Ever wondered why investors fight on valuation of a company? Lets look at the formula below: % given to investor = (Total amount you want to raise/Total valudation of the company) *100 So lower the valuation, higher % you have to give to the invest

A proficorn is a profitable, private, and promoter-funded company with a reasonable valuation. The term was coined by Rajesh Jain, the founder of Netcore Cloud. Characteristics of a proficorn: Profitable: Proficorns are profitable companies that ca

Everyone wants to start a software company. Meanwhile, industrial laundry businesses are making millions in cashflow a year with almost zero competition. Boring businesses print cash.

Shark Tank India S4 EP3 Pitch2 - Go Zero Kiran Jayant is the founder of Go Zero, an icecream brand that produces all kind of icecreams and desserts with zero sugar. Go zero's products are spread over 8 categories having more than 30 flavours includin

Titan Capital is setting up a new Winners Fund to double down on portfolio companies. ⏩Fund Size: 200 Cr, with greenshoe option of 100 Cr Background about TC - - Started by Snapdeal Founders Kunal Bahl and Rohit Bansal in 2011 - Invests in early-

Ever wondered what your business is really worth? 🤔 Many business owners grapple with this question, unsure if valuation hinges on the balance sheet or profit, or even how to value a company with no sales or profit. ❓️What Company Valuation Is (an