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Selling isn’t about being clever. It’s not about throwing mud at the wall and hoping it sticks. It’s about asking the right questions, planting the right seed, and letting it grow. The best salespeople don’t pitch. They help people realize what the

How Much Should You Raise at Idea Stage? Most founders either raise too little or too much. Here’s a simple mental model 👇 🔸 Don’t raise for 18 months You’re not scaling - you’re validating 🔸 Don’t raise based on “runway” Raise based on milesto

Valuation vs Dilution - They’re Not the Same Thing Here’s the truth: Valuation is just a number. Dilution is the actual cost. If your valuation is ₹10Cr and you raise ₹2Cr → you’re giving up 20% But if your valuation is ₹6Cr and you raise ₹1.5Cr →

Everyone talks about the raise. Very few talk about what hits after the wire lands. It’s not champagne.
It’s speed.
It’s pressure.
It’s silence. Suddenly the product you loved building.. turns into a number game. Suddenly you're building to justif

Your toothpaste and your bathroom cleaner have a lot in common. 🧴 + 🪥 Both foam. Both clean. Both contain the same chemicals. Ever checked what’s inside your toothpaste? SLS, Titanium Dioxide and the same stuff used in bathroom cleaners. That’s n

You brush twice a day…with what though?🪥💀 Most of us trust our toothpaste without ever checking what’s inside it. If you actually read the ingredients, half of them sound like they belong in your bathroom cabinet — not your mouth😬 It’s 2025 — ti

Do You Really Need Investors? Maybe Not! Fundraising vs. Bootstrapping – What’s Right for You? Bootstrapping (Pros & Cons) ✅ Full control ✅ No pressure from investors ❌ Slower growth Example: Mailchimp, Zoho, Basecamp – all built without investors

Startups paused—not due to lack of capital, but lack of conviction. Do we really know what’s happening inside the startup ecosystem, or are we just watching from the surface? We’ve seen companies raise millions with zero revenue. But that fast money

Big decisions, bigger consequences. Zepto’s latest move has everyone talking Zepto’s choice to leave Mumbai and push half of its staff out the door has stirred up quite a storm. Now, inside news is leaking everywhere, and it’s not looking good. PR t

🚀 Why Do 90% of Startups Fail? It’s not always lack of funding. It’s not always competition. Most of the time, it’s the myths founders believe. ❌ “All you need is a great idea.” ❌ “Raise VC money first.” ❌ “If you build it, they will come.” The t