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Day 2 Business Terms 1. CAC (Customer Acquisition Cost) โ "If you spend โน10,000 to get 10 customers, your CAC is โน1,000. Keep it lower than your Customer Lifetime Value (CLV) to stay profitable!" 2. Gross Margin vs. Net Margin โ "Selling a burger
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Everyoneโs chasing clicks. Weโre chasing cash flow. While the world obsesses over 10-minute deliveries, real FMCG India thrives on shelf presence, kirana loyalty, margin retention & cash flow. ๐ 88% of FMCG sales still happen offline. ๐ Brands li
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Why FMCG Excites Me at 16 Tech startups get all the headlines, but FMCG touches something bigger: every home, every day. Think about it -Milk, biscuits, snacks, soaps-- billions of transactions daily A 20 rupee sachet can create more impact than a
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