Stealth • 8m
FMCG industry- Suppose, you have a 10rs juice bottle ..and bottle here is expensive and you need to market your product aswell. So you could introduce, a new packaging which is more attractive and cool but make it a little smaller in length or width, (almost unnoticeable) and keep the price same..it will attract children nicely! You'll be able to reduce cost aswell. Innovation in packaging market your products nicely as they stand out...mostly everyone is selling juice in bottles or small rectangular packs. (trick learnt from parle firm)
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