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PepperTap: A Startup's Rapid Rise and Fall PepperTap, an online grocery delivery startup in Gurgaon, experienced a meteoric rise but abruptly shut down within two years due to: * Overexpansion: Rapid growth without a sustainable foundation. * Fina

Stayzilla: A Bangalore Startup's Demise Stayzilla, a once-promising Bangalore-based startup in the budget accommodation space, collapsed in 2017 due to a combination of factors: * Unsustainable Growth: Rapid expansion strained resources and proved

Success Story: Starbucks’ Rise to Global Fame How did Starbucks go from a small coffee shop to a global brand? 1️⃣ Challenge: Competing in a market where coffee was seen as just a quick drink. 2️⃣ Solution: Starbucks transformed coffee into an ex

10 Reason Why DMart Wins Always ? Indiansssss!, our top choice for "near, dear, easy, saving" is DMart! but WHY ? 👉 Low prices, high volume. Simple math. 👉 Efficient supply chain cuts out the middleman. 👉 Store layouts designed to maximize s

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Licious disrupted India's meat industry with its Farm-to-Fork model, ensuring control over the entire value chain for consistent quality and a predictable customer experience. By leveraging General Adaptation Syndrome (GAS), Licious adapted to market

By the end of this decade, we would see a major shift in the way income is distributed over Indian households due to rise in per capita incomes. What's interesting is that the Elite group will have the highest growth of 2.3x over this period! More

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐆𝐡𝐨𝐬𝐭 𝐌𝐚𝐥𝐥𝐬 Recently I have come across this article of "Ghost Malls". There are couple of reasons behind this like, 𝐏𝐫𝐨𝐛𝐥𝐞𝐦: 1) Majority of the middle class people still prefer to shop at the bazaar. And th

Kishore Indukuri, an IIT-Kharagpur alumnus, transformed his life by starting Sid's Farm, a successful dairy business in Hyderabad. After working at Intel in the US for six years, he returned to India in 2012 with a dream of providing fresh, unadulte