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2024-08-08T11:26:46.779Z

Following Zepto's decision to move its headquarters from Mumbai to Bengaluru, Karnataka's IT Minister Priyank Kharge, in a post on X, said the city has the best startup ecosystem in the country. Kharge welcomed the 10-minute grocery delivery startup to Bengaluru. He said the move emphasizes "Bengaluru’s status as India’s tech capital and a premier destination for startups." "Our city is also the most millennial-friendly in India for education and employment, ranking 18th in the Asia Pacific. With 3,600+ funded tech startups and the highest number of employable female talent, Bengaluru is where innovation thrives," Kharge wrote. "I invite more startups to join us and flourish in the best startup ecosystem in India," he added.

PRATHAM
•

Apple • 7m

Okay Let's discuss about Cost cutting today ! As a major chunk of revenue goes in marketing, so what is the way to reduce it to minimal cost with higher returns. Give your opinion along with examples if possible. I think, Content Creation and organic marketing through YouTube, insta , etc on relative field of product. Let me know your methods about it

14 replies11 likes

Replies (14)

Prashant Singh

Stealth • 7m

SEO

1 replies

Anonymous 5

Stealth • 7m

1. Start with a Marketing Audit 2. Improve Customer Targeting 3. Use Direct Marketing 4. Focus on quality over quantity! Hope it helps!

1 replies3 likes

Anonymous 4

Stealth • 7m

I think, First your marketing team should be smart, then secondly.. Know your customers, and if they're gen z ..find platforms and influencers who genz relates wirh and ask them to market your product, if consumers are oldies then market on Facebook groups for free! Give small sample to few families (only if you're sure your product is very very good) Once they try your small samples, after few days reach out to them again and ask them to order stuff from you, if they get habitual to your product in those few weeks, then they'll surely buy and small families do mouth publicity a lot in colonies. Market yourself where your target audience is most active. Give them offers!

1 replies2 likes

Anonymous 3

Stealth • 7m

Re target ads are often missed out by most unsuccessful d2c companies. It actually impacts more than 80%of your ad efforts

1 replies2 likes

Anonymous 2

Stealth • 7m

I think if a company has to start thinking about cutting marketing costs to reduce losses, from that very point onwards, it’s a little too late 😂😂😭

1 replies4 likes

Anonymous 1

Stealth • 7m

Enterprise resource planning, this is a new way that I leart enterprise cut off their extra costs’ These softwares get an idea of what kind of resources you work with, optimizes the efforts from all corners, be it production, operations or people cost. There are ERP softwares which are automated too. Meaning they will give the software the data and it’ll keep doing the same thing without manpower.

0 replies4 likes

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