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Hii Everyone I'm working on a startup idea which is similar to urban company. What unique should i introduce in my startup to compete with them and what marketing strategy according to you is going to be game changer. Also suggest some names for it

Whatever you do, dont try to play on lowered prices..as the funded ones will kill you, if anything try to premiumize the service..that might work and focus on one play, like electricity repair or something. Find a neiche to market.

I have selected electric appliances repair for now. What should be a perfect name for it ?

Keep it catchy, short and native. Better for scaling, like say “Bijli“