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You see most of their revenue is generated offline and from MAINLY tier 2,3,4 cities. And that is the kind of consumer base, that once they trust you, And are happy with your product, they will be your consistent users, so even if 10% of their batche

Looking at this way, then they have really commendable marketing tactics. They have already captured the market and won trust completely of students.

Ikr. The ability to manifest your features into potential students is what they have done. Essentially it creates heavy word of mouth.

yes! Among all Ed tech startups, pw is considered to be most reliable. It is because of their marketing tactics and obv word of mouth aswell, as once a student gets a course for free , then they prefer to buy another course from that company only.