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Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death

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Anonymous 2

Hey I am on Medialย โ€ขย 1y

This is what Iโ€™m talking about. Winning at marketing thought pure positioning and brand play ๐Ÿ”ฅ๐Ÿš€

1 replies4 likes
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