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Post on Medial

Anonymous

Stealth • 8m

Would it be really difficult to establish a brand for condoms, in India, what are the challenges in terms of manufacturing or white labelling, it’s still a pretty nascent market, accounting to around 600mn dollars in India. I believe it’s purely a br

Aman meshram

Stealth • 8m

The fear of not 100% tearproof is one of the concerns, crack this problem and you can play the marketing over this positioning.

Anonymous

Stealth • 8m

This is a great suggestion. Thanks 🙏

Aman meshram

Stealth • 8m

And if u able to chieve the product then keep it in higher price segment adding insurance factor to it for 100% tearproof quality but for the above stuff your product must be 100% tearproof ,then only you can ask for insurance price in the MRP.

Aman meshram

Stealth • 8m

Yup but this is the biggest fear among the users so to speak and people tend to go any extreme to pay the premium.

0 replies

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