https://arxiv.org/pdf/2404.07143.pdf
Google has dropped possibly THE most important and future defining AI paper under 12 pages. Models can now have infinite context.
If we look closely, then yes, traditional FMCG platforms may not be very focused on e-commerce, but they are quite active in quick commerce. Initially, HUL seemed a bit behind, but now they are also introducing their products on these platforms.