If we look closely, then yes, traditional FMCG platforms may not be very focused on e-commerce, but they are quite active in quick commerce. Initially, HUL seemed a bit behind, but now they are also introducing their products on these platforms.
https://arxiv.org/pdf/2404.07143.pdf
Google has dropped possibly THE most important and future defining AI paper under 12 pages. Models can now have infinite context.