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Was speaking to a friend who does performance marketing for apparel brands. Not big ones but D2C folks who have ad spends of ~5 Lakhs per month. Most D2C folks I know, lose money. But according to him, not in apparels. Everyone makes money in it.

It was great speaking at the Brand Capital, India (part of Benett Coleman & Co Limited (Times Goup)) town hall yesterday morning. 🙌 I spoke about the growing Direct to Consumer (D2C) ecosystem in India, and teams from all over India joined. My top

I just played the Indus game and I’m telling the truth, what they showed in their videos or trailers is very different from the actual game. I don’t understand what problem game developers have with showing reality. Tell me, man, the same thing happe

I built my first startup in 3rd year of college. Dedicated the next 12 months to writing code, understanding user behavior, building communities, and scaling it nationally. 10k+ users & $0 spent. This was 2019. But here's the catch: My resume had

I previously posted a poll on which programming language is popular amongst devs and maximum votes was for Python, and the purpose for that poll was to analyze the demand for programming language in the market. Basically a RAW RESEARCH. Let's get

What might be the possible reasons for the declination of the Celeb founded startup? Virat Kolhi ( the top Youth icon ) 's WROGN faced 29% declination and Deepika's skincare brand faced ₹25.1 Cr loss in the first 9 months of FY 24. I think it's b

Building a game-changing brand? We would love to hear from you! We have been investing in brands since 2013, before “D2C” was even a theme. We were the first guys to back Sugar, Giva, Rapidbox as they essentially created new categories. Now, we are

Hello Startup Fam! I'm Akshat Aggarwal, and like many of you, I'm passionate about transforming ideas into impactful startups. But Why Startups?🤔 Well it all began at 11, I always wanted to be an entrepreneur! My first social proof was at 16

Byju’s story has come to an end. To be honest, it feels sad to see an Indian-origin startup fail to meet expectations. Byju’s which was valued at 22 Billion Dollars at one point in time is not standing at Zero $. The founder says it's the investor’

Would You Trust a Company to Manage Your Investments with 90-95% Accuracy? Imagine there's a company that claims to have spent years mastering stock market trends, and now they’re offering you a service that could potentially take your investments t