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Havish

. • 1y

What do you think was the cause of Immense popularity of Spotify in india? I mean there are multiple such apps in india like Gaana, and even YouTube Music but still Spotify is the most popular with 25% market share. Let's Discuss.

Alok Kumar

Hey I am on Medial • 1y

There are several factors at play here 1. The UI/ UX of spotify is far superior as compared to gaana or wynk. 2. The Indian mentality of everything foreign is superior (major factor) 3. Use of UGC to keep the users interacted ( the dopamone rush to wait for spotify rap in year end)

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Alok Kumar

Hey I am on Medial • 1y

I am sorry I wrote it as rap it is wrap* it's something where the spotify make a data insight of which singers you listened this year the most and what type of music you heard and then they compare it to their worldwide listeners so it's like you are among 1% who listen this song or this artist.

Havish

. • 1y

Can you please explain what os Spotify rap? I'm not that big fan of music and that's why I don't use all these apps and don't actually know about their features

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