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What do you think was the cause of Immense popularity of Spotify in india? I mean there are multiple such apps in india like Gaana, and even YouTube Music but still Spotify is the most popular with 25% market share. Let's Discuss.

Alok Kumar

Hey I am on Medial • 1y

There are several factors at play here 1. The UI/ UX of spotify is far superior as compared to gaana or wynk. 2. The Indian mentality of everything foreign is superior (major factor) 3. Use of UGC to keep the users interacted ( the dopamone rush to wait for spotify rap in year end)

2 replies4 likes
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