Idea does not equal revenue. Basically they are unable to scale their idea to the common people. Like Elon says - Prototypes are exciting, scale is difficult
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NOWDAYS EVERYONE IS GETTING SERVICE BASED BUSINESS IDEAS...BUT EVERYONE FROGETS HOW DIFFICULT IT IS TO EXECUTE THESE KIND OF BUSINESS & TO SCALE IT AS WELL....IT IS SO DIFFICULT TO SCALE & WITHOUT SCALE ONE CANNOT GET POTENTIAL REVENUE FROM A SERVICE