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GOKUL M PRABHU

Business development • 6d

The Idea Isn’t the Business A great idea might get people excited, but it won’t pay the bills. There’s a massive difference between an exciting concept and a viable business. A viable business has a clear plan to make money, serve a specific audience, and scale over time. A great idea? It’s just that – an idea. Without structure, strategy, and execution, it goes nowhere fast.

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