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How is tam a challenge it should be given priority before starting a start up and scaling is dependent on tam. It is something like you can't overcome tam unless you are in category creation startup. If tam Is small then you know how much you can sca

I observed, various startups failed due to proper execution and gap in synergy. E.g Tinyowl,Housing.com

Hmm yea that's true but the major people like executive and founders are chosen in earlier stage not in scaling stage but employees who are handling majority part in scaling activities should be wisely selected