You must be in Bangalore/Mumbai/Delhi. Go to samller cities and see Meesho's craze there. My mom keeps buying weird jhumkas for steal deal prices every week. They have carved out their own audience.
The Cheetos Museum ”
WEIRD Marketing Strategy #9
In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize ins