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The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize ins

𝐓𝐡𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐃𝐦𝐚𝐫𝐭: 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐌𝐢𝐝𝐝𝐥𝐞 𝐂𝐥𝐚𝐬𝐬 Dmart, founded by Radhakishan Damani in 2002, has become a retail giant by tapping into the Indian middle class's pote

𝗠𝗲𝗲𝘁 𝘁𝘄𝗼 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 !! I am sharing this story to show that a startup is not easy—it takes a lot from you. 𝗕𝗮𝗰𝗰𝗮 𝗯𝘂𝗰𝗰𝗶 !! Founded in 2013 by Natwar Agarwal

How to Create a Customer Loyalty Program That Actually Works Everyone wants loyal customers (just like gf), but most loyalty programs fail because they focus on discounts rather than value. Here’s how to build a program that keeps them coming back

Dear Uber India - THIS IS HORRIBLE 🙏🙏 Yday morning, I had to book a peak time 8am cab from Faridabad to Paschim Vihar in Delhi. That's a ~50 km journey. - When I checked the app, your ordinary cabs were available for ₹520 - a steal deal - Ask any

We launched Group Buying on Picapool on 11th October..... and the next few weeks turned into a crash course in user behaviour. For anyone new: Group Buy is simple. More people join from the same radius → volume goes up → price drops for everyone. Bu