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The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize ins

Hi Medial Community, please validate the following idea Tired of paying double prices and high delivery fees on your favourite food items and watching restaurants struggle with commissions? What if there was a food delivery app where everyone wins—r

𝐓𝐡𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐃𝐦𝐚𝐫𝐭: 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐌𝐢𝐝𝐝𝐥𝐞 𝐂𝐥𝐚𝐬𝐬 Dmart, founded by Radhakishan Damani in 2002, has become a retail giant by tapping into the Indian middle class's pote

Is Zepto Scamming Us All? I’ve been using Zepto for the past three months and even purchased a Zepto Pass, thinking I’d save money on my orders. Out of curiosity, I decided to compare prices using my sister’s phone (which doesn’t have Zepto Pass) t

𝗢𝗽𝗲𝗻𝗔𝗜 𝗮𝗻𝗱 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗶𝗻 𝘁𝗲𝗰𝗵 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. Here’s the full drama: 1. OpenAI wants Microsoft to 𝐠𝐢𝐯𝐞 𝐮𝐩 𝐟𝐮𝐭𝐮𝐫𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 in exc

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

I went out last weekend to buy a washing machine… and ended up learning more about sales than appliances. We visited three well-known stores in the city. Every single sales rep politely asked for my phone number. Guess what? Not a single call. No

Money keeps moving faster than innovation If you look closely at today’s AI economy, it feels llike a money loop. A few companies , NVIDIA, OpenAI, Microsoft, Oracle , keep investing, buying, and selling to each other in circles. Each deal makes t

Dear Uber India - THIS IS HORRIBLE 🙏🙏 Yday morning, I had to book a peak time 8am cab from Faridabad to Paschim Vihar in Delhi. That's a ~50 km journey. - When I checked the app, your ordinary cabs were available for ₹520 - a steal deal - Ask any

How to Create a Customer Loyalty Program That Actually Works Everyone wants loyal customers (just like gf), but most loyalty programs fail because they focus on discounts rather than value. Here’s how to build a program that keeps them coming back