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Zepto Unveils 'Atom': AI-Powered Analytics Tool for Consumer Brands
StartupTalky
ยท
2m ago
Medial
Zepto has launched "Atom," an AI-driven analytics tool designed for consumer brands listed on its platform. It offers real-time, hyperlocal insights on sales and consumer behavior through features like Zepto Atom Maps, minute-by-minute sales data, and an NLP helper, Zepto GPT, for strategic recommendations. Aimed at creating a new revenue stream, the subscription tool supplements the existing free Zepto Brand Portal, providing advanced insights previously unavailable on Indian e-commerce platforms.
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Zepto enters consumer analytics space with launch of subscription-based Atom
Economic Times
ยท
2m ago
Medial
Zepto is launching Zepto Atom, a subscription-based analytics platform powered by AI, to offer proprietary data to partner brands, aiding performance enhancement. Announced by CEO Aadit Palicha on social media, this new initiative builds on Zeptoโs brand portal and provides insights into consumer behavior, conversion metrics, and more. It also functions as a commerce platform. Zepto Atom allows brands to access granular data, enabling hyperlocal targeting and real-time consumer insights, enhancing their marketing and product strategies.
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Zepto launches Zepto Atom and Zepto GPT
Twitter
ยท
2m ago
Medial
The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc.
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Zepto tries "Swap and Save" feature for clearing slow-moving stock
YourStory
ยท
2m ago
Medial
Zepto is piloting a "Swap and Save" feature, allowing users to substitute cart items with cheaper alternatives. While it may seem counterintuitive to increasing average order values, the feature aims to clear unsold or slow-moving inventory, especially perishables, and offers monetization potential through new seller discounts and promoting private labels. This initiative follows the launch of Atom, a subscription-based data insights tool for consumer brands, replacing the Zepto Pass subscription service with Zepto Daily.
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Adobe's GenStudio brings brand-safe generative AI to marketers
TechCrunch
ยท
1y ago
Medial
Adobe has unveiled GenStudio, a new application that utilises generative AI to assist brands in creating personalised content. GenStudio aims to provide an end-to-end solution for marketers, helping them tailor their content across different channels and audience segments. The tool includes features for content creation, campaign management, and analytics. With the increasing demand for personalised messages and content supply chain pressure, generative AI can accelerate content creation significantly. GenStudio integrates with other Adobe services and allows brands to set guidelines for brand safety. The tool also offers integrated analytics to help marketers understand campaign performance and make data-driven adjustments.
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Product, profit, returns: How Lightbox is looking to hand-pick its future portfolio companies
YourStory
ยท
2m ago
Medial
The article provides a roundup of significant developments in various industries. Venture capital firm Lightbox emphasizes product differentiation while investing in startups. Astrology has a digital transformation through Gurugram-based startup Astroyogi. Indian Renewable Energy Development Agency filed bankruptcy against Gensol, and Zepto launched Atom, a data insights tool. Hocco raised $10M for expansion, while Naptapgo and Cryptique secured pre-seed funding. MedVital attracted investment for wound care solutions, and Instamart partnered with Home Centre for quick product deliveries.
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AI-backed brand analytics platform GobbleCube raises $3.5 million in round led by InfoEdge Ventures - The Economic Times
Economic Times
ยท
13d ago
Medial
GobbleCube, an AI-backed brand analytics platform, secured $3.5 million in funding led by InfoEdge Ventures, with Kae Capital also participating. Founded by Manas Gupta, Srikumar Nair, and Nitesh Jindal, GobbleCube automates data for consumer brands, identifying sales opportunities and enhancing decision-making. With $2 million in annual recurring revenue, the startup plans to enhance AI capabilities and expand globally. It serves 200 brands, including Tata Consumer and Johnson & Johnson.
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Sage unveils AI copilot for SMBs as it looks to boost productivity for all
Techradar
ยท
1y ago
Medial
Sage has launched Sage Copilot, an AI-powered productivity assistant for small and medium-sized businesses (SMBs). The tool is designed to help with HR, payroll, accounting and administrative tasks, while also providing insightful recommendations. It offers capabilities such as forecasting, cash flow management and invoice generation. Users can interact with the tool using natural language prompts. Sage Copilot will integrate with other apps, such as Microsoft Office. The tool will be available in the UK later in 2024 as part of Sage's suite of products for SMBs and accountants.
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How AI Is Helping SaaS Unicorn Fractal Streamline Hiring Process
Inc42
ยท
1y ago
Medial
SaaS unicorn Fractal Analytics is using its AI tool Fractal 360 to streamline its hiring process. The tool, built for internal use, helps the startup's hiring teams choose the right questions to ask potential employees. Fractal Analytics claims to hire 2,000 people and screen 400,000 potential employees yearly. The company also employs an AI agent named Dexter to enhance the employee experience. Fractal Analytics' focus on AI intersects with its goal of creating AI products for clients. The Indian government has increased its push for AI adoption, with India's GenAI market projected to reach $17bn by 2030.
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Flipkart launches IRIS to help brands make data-driven decisions
YourStory
ยท
1y ago
Medial
Ecommerce company Flipkart has launched Flipkart IRIS, an insights platform that offers brands detailed customer behavior intelligence. The tool provides reports for performance improvement, comparative analysis, and user behavior insights on the platform. The insights can also help brands improve performance offline. With the data provided by IRIS, sellers can optimize marketing campaigns, enhance customer engagement, and measure their brand's health. Flipkart aims to unlock growth opportunities for brands on its platform, given the substantial room for growth in digital advertising expenditure in India. Amazon, Flipkart's competitor, also offers a similar brand analytics tool.
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Google responds to AI Overviews backlash; unveils corrective measures
Livemint
ยท
1y ago
Medial
Google has responded to criticisms about its AI-powered search tool, AI Overviews, with an explanation of its functioning and plans for improvement. The feature faced backlash for generating inappropriate and inaccurate responses. Google clarified that AI Overviews is integrated into the company's web ranking systems and aims for accuracy in search results. However, it struggled to filter out satirical and nonsensical content, leading to inaccuracies. To address this, Google has implemented measures to detect and limit misleading content, refrained from providing insights on hard news topics, and swiftly addressed violations of content policies. The company remains committed to enhancing the accuracy of its search functionality.
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