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Zepto launches Zepto Atom and Zepto GPT

TwitterTwitter · 2m ago
Zepto launches Zepto Atom and Zepto GPT
Medial

The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc.

Adobe's GenStudio brings brand-safe generative AI to marketers

TechCrunchTechCrunch · 1y ago
Adobe's GenStudio brings brand-safe generative AI to marketers
Medial

Adobe has unveiled GenStudio, a new application that utilises generative AI to assist brands in creating personalised content. GenStudio aims to provide an end-to-end solution for marketers, helping them tailor their content across different channels and audience segments. The tool includes features for content creation, campaign management, and analytics. With the increasing demand for personalised messages and content supply chain pressure, generative AI can accelerate content creation significantly. GenStudio integrates with other Adobe services and allows brands to set guidelines for brand safety. The tool also offers integrated analytics to help marketers understand campaign performance and make data-driven adjustments.

Google responds to AI Overviews backlash; unveils corrective measures

LivemintLivemint · 1y ago
Google responds to AI Overviews backlash; unveils corrective measures
Medial

Google has responded to criticisms about its AI-powered search tool, AI Overviews, with an explanation of its functioning and plans for improvement. The feature faced backlash for generating inappropriate and inaccurate responses. Google clarified that AI Overviews is integrated into the company's web ranking systems and aims for accuracy in search results. However, it struggled to filter out satirical and nonsensical content, leading to inaccuracies. To address this, Google has implemented measures to detect and limit misleading content, refrained from providing insights on hard news topics, and swiftly addressed violations of content policies. The company remains committed to enhancing the accuracy of its search functionality.

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