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Zepto, Blinkit adding fashion, electronics, beauty and more

Economic TimesEconomic Times · 1y ago
Zepto, Blinkit adding fashion, electronics, beauty and more
Medial

Zomato-owned Blinkit and Mumbai-based Zepto are expanding their quick commerce platforms to include categories like fashion, beauty, electronics, toys, and home and kitchen products. Zepto, the first unicorn of 2023, has reached $1 billion in annualized gross sales. Both platforms will add thousands of new products and strengthen their logistics networks to facilitate faster delivery. The move into fashion is still in its early stages, but the platforms aim to become go-to destinations for shoppers, particularly in cases where clothes and garments are needed quickly. These expansions will significantly impact established e-commerce rivals like Flipkart and Amazon, as well as local kirana stores.

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