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Nykaa, Licious amp up quick commerce game as consumers demand instant gratification

Economic TimesEconomic Times · 1m
Nykaa, Licious amp up quick commerce game as consumers demand instant gratification

- Nykaa has launched a 10-minute delivery pilot in Borivali, Mumbai, as part of the quick commerce trend. - Licious is conducting a pilot for delivering ready-to-eat food items in Gurgaon in about 15 minutes. - Myntra is testing a 4-hour delivery plan in four cities, including New Delhi and Bengaluru. - Beauty has become one of the top-grossing categories in rapid delivery platforms like Blinkit, Zepto, Swiggy Instamart, and BB Now. - Nykaa plans to expand the 10-minute delivery service to more locations in Mumbai, focusing on low-priced items like kajal pens, foundations, and skincare products. - Quick commerce platforms with a wide range of SKUs and deep supply-side relationships are likely to play a significant role in vertical categories like beauty, fashion, and home decor.

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