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Expect quick-commerce firms to battle ecommerce soon: Zepto investor Glade Brook

Economic TimesEconomic Times Ā· 8m
Expect quick-commerce firms to battle ecommerce soon: Zepto investor Glade Brook

According to Paul Hudson, founder of investment firm Glade Brook Capital, the Indian quick-commerce sector is moving towards expanding its product assortment, bringing it closer to traditional e-commerce. Blinkit and Zepto are already entering the space and planning to add categories like fashion, beauty, electronics, toys, home, and kitchen to their offerings. Hudson believes that these local players shouldn't be underestimated, despite the dominance of Amazon and Flipkart in Indian e-commerce. Quick-commerce firms have been able to improve sales and reduce costs by focusing on factors like strong founders, operational execution, and innovation. Scaling up their operations, these firms are now venturing into a wider range of SKUs to offer a superior customer value proposition.

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