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Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus

EntrackrEntrackr · 2m ago
Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus
Medial

News All Stories Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers. Harsh Upadhyay 13 Jan 2026 15:41 IST Follow UsNew UpdateQuick commerce platform Blinkit has reportedly removed its 10-minute delivery claim from all its platforms following directions from the Union Ministry of Labour.Multiple media reports, citing sources, said that Blinkit has replaced its earlier tagline referring to 10 minute delivery with messaging that highlights the number of products delivered to customers’ doorsteps. However, the platform continues to display delivery timelines of as low as 8 minutes in select locations, as reflected on its website and app.The move follows a meeting between Union Labour Minister Mansukh Mandaviya and senior executives from food delivery and quick commerce platforms, including Zomato, Swiggy, and Zepto. The meeting focused on delivery timelines and working conditions of platform-based workers.According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers.The intervention followed a nationwide protest by gig workers on New Year’s Eve. Workers across multiple platforms raised concerns related to income security, safety, and pressure linked to time based delivery targets.Ultra fast delivery models have expanded rapidly in India over the past few years, with several platforms promoting delivery within short time windows. These models have attracted regulatory attention as the sector continues to scale.According to Economic Times, government sources indicated that other quick commerce and food delivery platforms such as Swiggy Instamart, Zepto, BigBasket, and Flipkart Minutes may also review delivery time related branding and messaging, although no official announcements have been made by these companies so far.Entrackr has reached out to Instamart and Zepto for comments.

Zomato halts 15-min food delivery service 'Quick' just four months after launch

EntrackrEntrackr · 10m ago
Zomato halts 15-min food delivery service 'Quick' just four months after launch
Medial

Food tech giant Zomato has reportedly removed its 15-minute food delivery tab, Quick, from its main app just four months after its launch, hinting at a possible strategic reset in its approach to ultra-fast meal deliveries. Moneycontrol was the first to report this development. The feature, also available as part of Zomato Everyday, was advertised on the landing page of the main app but is now unavailable in several cities such as Bengaluru, Gurugram, Hyderabad, Mumbai, and more. It is also possible that the company will not entirely phase out the feature and may release another version later. The service offered ready-to-eat dishes from select restaurants located within a two-kilometre radius. However, the option is no longer visible. Zomato Quick accounted for nearly 8% of the total order volume on the app around March. This was Zomato’s second attempt to crack the quick food delivery market under its main app. Its earlier effort – Zomato Instant, launched in 2022 – promised 10-minute deliveries in Bengaluru and Delhi-NCR but was shut down by January 2023. It was later replaced by Zomato Everyday, a home-style meal service with similar delivery timelines. While Zomato no longer offers a quick food delivery option on its main app, it has launched Bistro by Blinkit – a separate service offering fast-moving, ready-to-eat dishes made in Blinkit's network of dark stores. The app focuses on snacks, small meals, and bakery items that can be dispatched rapidly, blending Blinkit’s quick-commerce infrastructure with Zomato’s food delivery know-how. Zomato appears to be shifting its quick-food plans away from its core app and into a more focused play powered by Blinkit's dark store network. The company may be looking to separate rapid-fire snacking from full-fledged restaurant orders. The move comes at a time when the 15-minute food delivery space is flooded with new entrants, such as Zepto, which led the category with Zepto Café in 2022 and now fulfills over 100,000 daily orders through its standalone app – translating to a $100 million annualised GMV.

Rebel Foods launches 15-min food delivery app ‘QuickiES’

EntrackrEntrackr · 1y ago
Rebel Foods launches 15-min food delivery app ‘QuickiES’
Medial

Rebel Foods launches 15-min food delivery app ‘QuickiES’ Cloud kitchen unicorn Rebel Foods is making a foray into the 15-minute food delivery segment to compete with foodtech giants like Zomato and Swiggy. In a LinkedIn post, EatSure co-founder and CEO Sagar Kochhar announced that Rebel Foods has launched its 15-minute food delivery app, QuickiES. Co-founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of cloud kitchens and restaurants across multiple countries. It owns and operates several quick-service restaurant (QSR) brands, including Behrouz Biryani, Mandarin Oak, Oven Story Pizza, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life, and Wendy’s. Rebel Foods claims to operate over 450 cloud kitchens across India, the MENA region, Indonesia, the UK, and 75 Indian cities. In FY24, the company’s revenue from operations increased to Rs 1,420 crore, while its losses narrowed by more than 42% to Rs 378 crore during the same period. The Mumbai-based startup has raised $773 million in funding to date from investors such as KKR, Temasek, Lightbox, Evolvence, and others. The instant food delivery market is becoming increasingly competitive, with Zepto launching a dedicated app for Zepto Cafe, promising 10-minute food deliveries. Meanwhile, Zomato-owned Blinkit has introduced Bistro, a standalone app for instant food delivery. Similarly, Swiggy has launched a standalone app, SNACC, for 15-minute food delivery. Zomato has also entered the quick food delivery segment, while emerging platforms like Swish, Magicpin, and Zing are gaining momentum.

Swiggy shuts down 15-min food delivery app Snacc

EntrackrEntrackr · 1m ago
Swiggy shuts down 15-min food delivery app Snacc
Medial

News: Swiggy shuts down 15-min food delivery app Snacc Bengaluru-based food delivery major Swiggy has shut down Snacc, its standalone app for 10–15-minute food delivery, less than a year after launching the service, according to an internal email sent to employees. Snacc was launched in January 2025 as a dedicated app offering quick delivery of snacks, beverages, and ready-to-eat food items. The service operated through centrally stocked hubs and was positioned as Swiggy’s experiment in ultra-fast food delivery, separate from its main platform. In the internal communication, reviewed by Entrackr, the company said that growth across its food delivery business continues to remain strong, while reiterating its focus on disciplined capital allocation and prioritising scalable initiatives. According to the email, Swiggy’s food delivery business recorded 20.5% year-on-year growth, driven by both order volume growth and improving average order values (AOVs). Snacc was initially rolled out in parts of Bengaluru and later expanded to Gurugram and Noida. However, the service remained limited to a few markets and did not see a wider national expansion.

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

EntrackrEntrackr · 3m ago
Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram
Medial

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram E-commerce major Amazon India has expanded its ultra-fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities. Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes. The company first piloted the 10-minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items, and small household essentials. Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi, and Mumbai to support the 10-minute delivery promise. Amazon recently said that it is opening two micro fulfilment centres every day to enable 10-minute deliveries across more neighbourhoods in Bengaluru, Delhi, and Mumbai. According to the company, the aggressive expansion expects to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season. In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack, and deliver everyday essentials within minutes. The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit, and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.

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