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Exclusive: Eternal infuses Rs 450 Cr into Blinkit as quick commerce rivalry heats up

EntrackrEntrackr · 5d ago
Exclusive: Eternal infuses Rs 450 Cr into Blinkit as quick commerce rivalry heats up
Medial

Exclusive: Eternal infuses Rs 450 Cr into Blinkit as quick commerce rivalry heats up Foodtech giant Eternal has invested Rs 450 crore (around $50 million) in its quick commerce subsidiary Blinkit through a rights issue. This is the first capital infusion into Blinkit in 2026, after the company received Rs 2,600 crore from Eternal in 2025. The board of Blinkit has passed a resolution to allot 2,799 equity shares to Eternal (formerly Zomato) at an issue price of Rs 16,07,161 per share, raising Rs 450 crore, according to regulatory filings reviewed by Entrackr. The latest infusion follows a series of capital injections by Eternal into Blinkit last year. The parent company invested Rs 500 crore in January 2025, followed by Rs 1,500 crore in February, and Rs 600 crore in November, taking the total investment in 2025 to Rs 2,600 crore. The move also comes amid rising competition in the quick commerce space. Zepto raised $450 million in October last year in a round led by US-based pension fund California Public Employees’ Retirement System (CalPERS). Swiggy’s board also mopped up Rs 10,000 crore through public or private offerings to ramp up its quick commerce play. Queries sent to Blinkit did not elicit a response. Earlier this year, Albinder Dhindsa, the CEO of Blinkit, took charge as Group CEO of Eternal, after Deepinder Goyal stepped down from the role. Financially, Blinkit has remained a leading player in the quick commerce segment. The company reported Rs 12,256 crore in revenue in Q3 FY26 and posted an adjusted EBITDA of Rs 4 crore during the same period. Meanwhile, Swiggy Instamart, in the same quarter, reported a loss of Rs 908 crore with the GOV of Rs 7,938 crore. Zepto also expected to be in loss although it didn’t reveal any numbers beyond FY25. With competition intensifying in quick commerce, companies continue to invest in supply chains, dark store networks, and faster delivery. Discounts have become a key growth driver for Blinkit, Swiggy Instamart, and Zepto. However, Sriharsha Majety recently said Swiggy will not chase discount-seeking customers and will instead focus on better SKUs and a stronger understanding of user needs. The space is gradually shifting from aggressive to sustainable growth. While all three are working toward profitability, Blinkit appears closer to real profit after reporting a marginal adjusted EBITDA profit in the last quarter.

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

EntrackrEntrackr · 3m ago
Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram
Medial

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram E-commerce major Amazon India has expanded its ultra-fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities. Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes. The company first piloted the 10-minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items, and small household essentials. Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi, and Mumbai to support the 10-minute delivery promise. Amazon recently said that it is opening two micro fulfilment centres every day to enable 10-minute deliveries across more neighbourhoods in Bengaluru, Delhi, and Mumbai. According to the company, the aggressive expansion expects to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season. In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack, and deliver everyday essentials within minutes. The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit, and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.

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