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Blinkit scraps 10-min delivery service amid delivery-agent safety concerns; Zepto, Instamart to follow soon

IndianStartupNews

IndianStartupNews · 5h ago

Blinkit scraps 10-min delivery service amid delivery-agent safety concerns; Zepto, Instamart to follow soon

Quick-commerce platforms like Blinkit, Instamart, and Zepto have decided to discontinue their 10-minute delivery promises due to concerns over delivery-agent safety and stressful working conditions. This decision followed discussions with government officials focusing on rider well-being. Blinkit has updated its branding to focus on safety, shifting from "10,000+ products delivered in 10 minutes" to a broader delivery promise. Other platforms are expected to follow suit, improving conditions for delivery partners.

Related News

Blinkit removes 10 min delivery branding after govt intervention; Zepto, Instamart, others in focus

Entrackr

Entrackr · 5h ago

Blinkit removes 10 min delivery branding after govt intervention; Zepto, Instamart, others in focus

News All Stories Blinkit removes 10 min delivery branding after govt intervention; Zepto, Instamart, others in focus According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers. Harsh Upadhyay 13 Jan 2026 15:41 IST Follow UsNew UpdateQuick commerce platform Blinkit has reportedly removed its 10-minute delivery claim from all its platforms following directions from the Union Ministry of Labour.Multiple media reports, citing sources, said that Blinkit has replaced its earlier tagline referring to 10 minute delivery with messaging that highlights the number of products delivered to customers’ doorsteps. However, the platform continues to display delivery timelines of as low as 8 minutes in select locations, as reflected on its website and app.The move follows a meeting between Union Labour Minister Mansukh Mandaviya and senior executives from food delivery and quick commerce platforms, including Zomato, Swiggy, and Zepto. The meeting focused on delivery timelines and working conditions of platform-based workers.According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers.The intervention followed a nationwide protest by gig workers on New Year’s Eve. Workers across multiple platforms raised concerns related to income security, safety, and pressure linked to time based delivery targets.Ultra fast delivery models have expanded rapidly in India over the past few years, with several platforms promoting delivery within short time windows. These models have attracted regulatory attention as the sector continues to scale.According to Economic Times, government sources indicated that other quick commerce and food delivery platforms such as Swiggy Instamart, Zepto, BigBasket, and Flipkart Minutes may also review delivery time related branding and messaging, although no official announcements have been made by these companies so far.Entrackr has reached out to Instamart and Zepto for comments.

Competition heats up in quick commerce as Amazon takes on Zepto, Blinkit with 10-min dash - The Economic Times

Economic Times

Economic Times · 6m ago

Competition heats up in quick commerce as Amazon takes on Zepto, Blinkit with 10-min dash - The Economic Times

Amazon has launched a 10-minute delivery service, Amazon Now, in Delhi, expanding the rapid delivery trend in India. Originally introduced in Bengaluru, this service competes with platforms like Blinkit, Zepto, and Swiggy Instamart. It offers free delivery on orders with minimum spends for Prime and non-Prime members. The quick commerce sector is growing rapidly in India, driven by smartphone usage, low data costs, and a young demographic, despite facing regulatory challenges.

How capital surge may fuel discount war in quick commerce space

Economic Times

Economic Times · 1y ago

How capital surge may fuel discount war in quick commerce space

Zepto, a fast-growing quick delivery platform, recently secured a massive $665 million funding round. This may spark a discounting battle among major players in the market, including Blinkit, Instamart, and Flipkart. With Flipkart planning to launch its quick delivery service soon, Blinkit, as the leading player in the market, may face intensified competition in terms of logistics infrastructure. The influx of funding is expected to further heat up the quick commerce market.

Amazon joins quick commerce race, to focus on beauty and home next

Economic Times

Economic Times · 11m ago

Amazon joins quick commerce race, to focus on beauty and home next

Amazon has launched its quick delivery service, Amazon Now, in select Bengaluru areas, expanding beyond an initial employee-only pilot. The initiative focuses on quick delivery of items, primarily grocery and daily essentials, with plans to add beauty, home, and kitchen categories. This entry into the quick commerce sector is part of a strategy amid growing competition. Amazon's service is set against rivals like Flipkart, Swiggy Instamart, Blinkit, and Zepto, amid a projected market growth.

Is Flipkart planning to compete with Zepto, Blinkit, and…

IndianStartupNews

IndianStartupNews · 1y ago

Is Flipkart planning to compete with Zepto, Blinkit, and…

Flipkart is set to launch a 10-15 minute delivery service in several cities within the next two months. This move will directly compete with rivals Zepto, Blinkit, and Swiggy's Instamart, and aims to offer faster delivery options for customers.

After Bengaluru, Flipkart’s ‘Minutes’ Ventures Into Delhi’s Quick Commerce Turf

Inc42 · 1y ago

After Bengaluru, Flipkart’s ‘Minutes’ Ventures Into Delhi’s Quick Commerce Turf

Walmart-owned Flipkart has expanded its quick commerce service, 'Minutes', to Delhi after initially launching in Bengaluru. The service offers fast delivery of groceries, electronics, smartphones, and other products within 8-16 minutes. This puts Flipkart in competition with Zepto, Zomato’s Blinkit, and Swiggy Instamart, who also offer similar delivery timelines.

Blinkit CFO Vipin Kapooria resigns amid nationwide delivery partner protests: Report

IndianStartupNews

IndianStartupNews · 12d ago

Blinkit CFO Vipin Kapooria resigns amid nationwide delivery partner protests: Report

Blinkit’s CFO, Vipin Kapooria, resigned amid nationwide protests by delivery partners. Kapooria joined Blinkit in 2024, after roles at Flipkart and OYO, and was the first full-time CFO since Blinkit’s acquisition by Zomato (now Eternal). His departure occurs during intense competition with Zepto and Swiggy Instamart in the quick-commerce sector. Blinkit recently surpassed Eternal's core food delivery business in gross order value, despite facing delivery partner strikes over pay and working conditions.

Blinkit expands to Jammu. Here's where it will deliver

YourStory

YourStory · 1y ago

Blinkit expands to Jammu. Here's where it will deliver

Blinkit, a quick commerce platform, has launched operations in Jammu, with three stores now serving areas like Trikuta Nagar and Roop Nagar. Founder and CEO Albinder Dhinsa expressed enthusiasm about bringing quick delivery to these regions. This expansion comes amid growing competition among quick commerce players including Zepto and Swiggy Instamart. Blinkit recently appointed Vipin Kapooria as CFO to bolster financial operations. India's quick commerce market is valued at $3.34 billion, with substantial growth potential.

Myntra Testing 4-Hour Deliveries In 4 Cities Amid Quick Commerce Boom

Inc42 · 1y ago

Myntra Testing 4-Hour Deliveries In 4 Cities Amid Quick Commerce Boom

Indian e-commerce platform Myntra is piloting a four-hour delivery service in select areas. Initially, the service will be limited to a smaller range of products, with plans to expand to more cities by the end of the year. The move comes as India experiences a surge in the quick commerce sector, with companies like Zepto, Blinkit, and Swiggy Instamart dominating the market.

Inside Reliance Retail’s reboot to 30-minute quick commerce

Economic Times

Economic Times · 8m ago

Inside Reliance Retail’s reboot to 30-minute quick commerce

Reliance Retail is enhancing its hyperlocal delivery service, targeting under-30-minute deliveries by leveraging existing stores and supplementing with dark stores as needed. This initiative aims to boost quick commerce operations and expand service coverage, reaching over 4,000 pin codes. The company's focus on efficient delivery and broad reach has significantly increased order volumes and contributed to strong financial performance. Reliance Retail competes with major players like Blinkit, Swiggy Instamart, and Zepto in this market.

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